About Lake Tahoe

lake tahoe waters

Lake Tahoe has been deemed the jewel of the High Sierra. Its glistening natural beauty is why it’s one of the most popular destinations in the United States. The flora surrounding the lake twirls into sapphire blue water, unlike anything you’ve ever seen. The seasons at Tahoe are spectacular, with red and orange foliage during the fall, a blanket of white snow during winter and trickling streams and waterfalls during spring. The summer is filled with sunbathers trying to get their fill of Tahoe sun on the sandy beaches surrounding the lake.

What makes the crystal blue of Tahoe most unique are the activities available for any visitor. The summer season brings ample opportunities for those who love the sunny outdoors. The Tahoe Rim Trail provides hikers and bikers access to dozens of other alpine lakes. Small shops surrounding the lake offer lessons for boating, jet skiing, water skiing, parasailing, paddle boarding and fishing. Take a 72-mile drive through the mountains and admire the lake from the view of several different peaks.

Winter brings a white coat to a blue world. Known for its skiing, the region is dotted with first class ski resorts and ski village atmospheres. Hikers can strap on their snowshoes or cross-country skis and take a stroll through the snowy mountains for a change of scenery.

A great resource for those seeking activities both summer and winter is TahoeActivities.com.


For those who aren’t the outdoor kind, the north and south shores have plenty of entertainment—from concerts to museums to festivals throughout the year. Whatever your scene, Tahoe has it. Local artists perform in small bars in the towns surrounding Tahoe and there are many summer free music series around the lake. Other big concert venues like Harvey’s Outdoor Arena welcome popular artists. Ski Resorts and local nearby towns host a variety of festivals for locals and tourists. The festivals range from farm-to-fork, wine, chocolate, holiday faires, Oktoberfest, yoga and adventure sports.

The shopping scene along both Tahoe shores has continually evolved for those who want to take a quick break from the outdoors and events. The beautiful Village Center, Lake Tahoe’s largest shopping complex, is South Tahoe’s premier mall featuring food, electronics, sporting goods and other small boutiques that have a wide selection. Whether visitors are shopping for men, women, children, or pets— there is something for everyone at the Village Center.

Browse Our Brands

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